I heard that some marketing professor at the University of Cincinnati has discoveredor at least nameda new syndrome, Stuck Song Syndrome. Although I cant blame the guy for making a buck, I think this syndrome thing has gone too far. I wouldnt be surprised to hear that no one will ever get drunk again. Instead, they will be deemed to be suffering from Excessive Alcohol Intake Syndrome.Anyway, the professor not only identified Stuck Song Syndrome, he found the source: repetition. Its like Quintus Horace Flaccus said millennia ago, Haec decies repetita placebit. (Things which are repeated are pleasing.) It seems fairly obvious that repetition is the not-so-secret secret of Stuck Song Syndrome.
Ive used mind-numbing repetition for years; its one of the best ways I know to torture my audiences. For example, here are the lyrics from one of my recent compositions, Rosie is a Kitty Cat.
Rosie is a kitty cat,
Kitty cat, kitty cat,
Rosie is a kitty cat,
Thats why she is a cat,
Oy!
Rosie is a pussy cat,
Pussy cat, pussy cat,
Rosie is a pussy cat,
Thats why she is a cat,
Oy!
Rosie is a kitty cat,
Kitty cat, kitty cat,
Rosie is a kitty cat,
Thats why she is a cat,
Oy!
Rosie is a pussy cat,
Pussy cat, pussy cat,
Rosie is a pussy cat,
Thats why she is a cat,
Oy!
And like all my musical compositions, Rosie is a Kitty Cat repeats endlessly. A wonderful thing should never end.
I went to see the latest Ansel Adams show at the San Francisco Museum of Modern Art after hearing it provided a new prospective on his work. I should have known better.What a pile of meecrog!
The exhibit was an exercise in marketing, not aesthetics. In addition to displays inside and outside of the museums store, one of the upstairs galleries was converted to an Ansel Adams store.
Now, I dont have any problem with peddlers and hucksters in general, but this show purported to be innovative, definitive, et cetera, et cetera. And since Ansel was kind enough to pour me some large-format gin and tonics when I visited him, I thought the least I could do in return was to write a nasty little piece about the greedy leeches feeding off his inventory.
So I did.
In case you dont subscribe to European Photography, here it is ...
Ansel Adams at 100 isnt really a book; it is a major corporate marketing and branding campaign, of which the book of the same name is but one component. (The sales blitz also features an Ansel Adams at 100 exhibit of the same name traveling to six institutions in three countries, Ansel Adams at 100: 2002 Engagement Calendar, Ansel Adams at 100: 2002 Wall Calendar, Ansel Adams at 100: A Postcard Folio Book, and, of course, Ansel Adams at 100 posters.)
Heres how the publishers describe the book component of this marketing exercise. In celebration of the one-hundredth anniversary of the birth of Ansel Adams (1902-1984), Little, Brown and Company publishes the most significant book ever done on his workan oversized centennial volume, destined to be the definitive book on this great American artist. If that wasnt enough, the books author, John Szarkowski is the most revered photography curator and critic of our time. If there are any doubters in the audience, theyre reminded that only such works published by Little, Brown and Company can be considered authentic representations of the genius of Ansel Adams.
The pompous boasts are empty, hollow, and untrue.
Ansel Adams at 100 is most certainly neither the most significant nor the most definitive work on Adams. Were the publishers honest enough to choose a title for this book that accurately reflected the volumes contents, it might have been called Ansel Adams Beautiful Nature Pictures, or perhaps John Szarkowskis Favorite Ansel Adams Photographs: The Few Good Years.
The selection of the one-hundred and thirteen plates in the book is nothing if not eclectic. Only six of the images acknowledge the existence of human beings: one photograph of New York City buildings (without a person in sight), two pastoral scenes with fence posts in the background, two unremarkable photographs of Native American dancers, and, of course, the ever-popular Moonrise.
Why is there not a single portrait in this significant books plates? Why is there not a single photograph that Adams made at Manzanar, the desert internment camps where the U.S. government forcibly relocated law-abiding Japanese-American citizens during the second world war? Szarkowski has an explanation. The problem with [the Manzanar photographs] was not Adams moral stance but his pictures, whichlike his portraits even of his close friendswere generally wooden and opaque.
Szarkowski is not a shy man when it comes to promoting his book. Ansel Adams at 100, in contrast [to the several superb books published on his work that have been directed toward specific aspects of his subject matter or his history], is a product of a thorough review of work that Adams, at various times in his career, considered important. In fact, Ansel Adams at 100 is nothing more that a review of only the work that Szarkowski considers important.
At one point in his essay, Szarkowski includes an explanation for his omissions. The function of this essay is to consider Adams as an artist, not as an educator or a proselytizer for the art of photography or an environmentalist; but it is true that he had only one life to live, and it must be true that his extra-artistic activities were connected to and effected his work. It must be true, but Szarkowski doesnt explain why or how.
Szarkowski notes, In 1952 he [Ansel Adams] confessed to the Newhalls that he was becoming less and less interested in making photographs, and more and more interested in how they could be used. The author fails to follow up on this development, and instead declares Adams career all but over before his fiftieth birthday. We should assume that he had recognized that he had done the work that his own genius had asked of himand had permitted him.
For Szarkowski, Adams produced little of substance during his last three decades. Worse, he managed to ruin his earlier successes by making bad prints from good negatives. The lyrical precision and perfect balance of his earlier work he reworked in his old age, too often replacing the elegance with melodrama, and the reverence with something approaching bombast. Szarkowski provides a couple of examples of elegance versus bombast. Why this radiant peak [Mount McKinley and Wonder Lake], a reflection of our highest and purest aspirations, should have been transformed into a dirty snowdrift is a mystery to this viewer. (As an aside, this viewer preferred the later prints.)
Early in his essay, Szarkowski admits, It is tempting to play psychoanalyst ... He then yields to that temptation and provides readers with his posthumous psychoanalysis of Adams, psychobabble sometimes contradicted by facts. For example, Szarkowski claims, Adams did not photograph the landscape as a matter of social service, but as a form of private worship. It was his own soul he was trying to save. Could Szarkowski be talking about the same Ansel Adams who used his photographs as lobbying tools during political visits in Washington, DC?
The publishers of this book describe it as oversized, even though it is physically smaller than a number of other very similar books. Editorially, Ansel Adams at 100 is very small indeed. Its so small that theres only room for a caricature of Adams, and only a single facet of his work.
Adams deserves better, but he probably wont get it. The accountants at the Ansel Adams Publishing Rights Trust and the marketing people at Little, Brown and Company know what sells: Ansel Adams Beautiful Nature Pictures.