Overview
¡GO TO HELL! provides gallery visitors with an opportunity to determinewhich of two well-known individuals goes to hell. Each public figure isrepresented by a two and a half meter tall plywood effigy. Each effigy has333 protruding nails onto which candles may be impaled.

Each effigy hangs by a noose; the nooses are connected to either end ofa two-meter pole suspended from the gallery ceiling. The effigies are perfectlybalanced above the museum floor; the weight of a single candle will lowerthe effigy, i.e., send it in what is generally perceived to be the vaguedirection of hell.

The Candidates
The first two figures are chosen by the artist, subsequent weeks' figureswill be determined by the artist after reviewing input from gallery andInternet viewers of ¡GO TO HELL!

Voting Procedure
The effigies hang behind a barrier of fire extinguishers; an attendantin formal attire (tuxedo or evening gown) is responsible for placing thecandles on the effigy. Museum visitors pay one pound to have a candle placedon the effigy of their choice. [Although these options are never explicitlystated, viewers may also affect the outcome through other methods: theymay increase the weight of the effigy by hurling mud or food at it; theymay use a fire extinguisher to blow out the candles, et cetera.]

Internet Access
¡GO TO HELL! is an Internet site as well as a gallery installation.A digital photo of the museum installation as well as a tally of the votesis uploaded to the Internet site at regular intervals. Viewers with Internetaccess may also vote on which figure goes to hell by using World Wide Webpolling software. (Given that the exhibit is seen by many more viewers viathe Internet than in the gallery, each cyber-vote is counted as one percentof a paying vote.) Monitors at the installation show the current state ofthe Internet site to gallery viewers.

Additional Elements
In addition to the intellectual and sculptural elements, the hellish atmosphereis enhanced by repeatedly playing the first 6.6 seconds of the most popularsong in Scotland at a painfully loud volume. (This is a gift from the artistto museum administraitors who must have "multimedia" art to qualifyfor restricted funds.)

Tallying the Vote, Conclusion
The effigy closest to the floor each Friday afternoon at 17:00 is the publicfigure chosen by the public to ¡GO TO HELL! Both effigies are thendoused in petrol and burned on the museum grounds. The public is invitedto watch the spectacle; the week's suffrage revenues are used to buy freefood and alcoholic beverages for the onlookers.