9 November 1996

Ugly Snacks

The Mantle Baking Company has come up with a simple but brilliant marketing strategy: they've introduced a new line of cookies that are so ugly that people eat them immediately so they don't have to look at them. And they taste so good that they buy more. (Almost no one knows the recipe for the filling is the same as the Twinkies formula: half sugar and half lard.) Buy eat buy eat buy eat buy eat buy eat ... everybody's getting fat, especially the Mantle Baking Company.